Marketing Manager ID-213
Purpose of Job
To develop, build and maintain Newegg's product presence and business outside existing markets.
Job Description
Mental Functions:
Decisions have major implications on the management and operations of an area within a department. Job may contribute to important strategy, operational, and business decisions that affect the department. This position establishes procedures for attaining specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed.
Physical Functions:
Sitting required 90% of the time. Walking and standing required 5% of the time respectively. No heavy lifting required. Constant working on a computer.
Office cubicle environment with minimal exposure to the environment or health hazards.
To develop, build and maintain Newegg's product presence and business outside existing markets.
Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database and display advertising campaigns.
- Take ownership to grow the e-commerce channel with a laser-focus on new customer acquisition and conversion.
- Develop customer segmentation and lifecycle marketing plans
- Establish our product positioning, messaging, and outline our key points of differentiation
- Monitor performance KPIs for changes in trends, share insights and make recommendations to the marketing team.
- Act as an advocate and champion for the business unit to build company-wide awareness and educate internal organizations.
- Configure and use website/marketing analytics and testing platforms to measure the performance of experiments
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- Bachelor's degree in business, marketing, or related field.
- 3+ years relevant job experience in product marketing, performance marketing or business management.
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
- Good written and oral communication skills.
- Strong organizational and time management skills.
- Must have a high level of creativity.
- Excellent attention to detail.
- Highly organize and can function with minimal guidance.
- Ability to multi-task.
- Be able to work under pressure and excel at managing timelines.
Mental Functions:
Decisions have major implications on the management and operations of an area within a department. Job may contribute to important strategy, operational, and business decisions that affect the department. This position establishes procedures for attaining specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed.
Physical Functions:
Sitting required 90% of the time. Walking and standing required 5% of the time respectively. No heavy lifting required. Constant working on a computer.
Office cubicle environment with minimal exposure to the environment or health hazards.
